OUR MISSION

What you need is within your reach.  It's more than just words to us.
This phrase speaks to the obvious practicality of the LippyClip® + Coordinating Keychains -- keeping women's essentials just an arm's length away at all times.  We know that life is busy all the time, and often even chaotic, so why not simplify what you can?  Our products take away the frustration of looking for lip balm and keys by keeping them within reach.
But to our company, it's so much more than that.
We believe what you need is fully within your reach.  As a hard-working woman, you juggle a lot of things.  So whether it's surviving the day with toddlers underfoot, reaching the next big sales goal in your office, or passing a college course, we know that your big dreams are not too far of a stretch away. 
We're cheering for you, and as our simple yet clever products keep your essentials just few a inches away, we encourage you to reach for those big life goals and believe that you can achieve your dreams.
Our founder, Amy Gabriel, lives this mission personally.  When her nursing career fell apart, she desperately needed to create income for her family.  By God's grace, what she needed was within her reach too.  Read more of her story here.  
Reach for the stars, friend.  They're not as far away as you might think.  You can do it, and we're cheering for you!